Last Updated on October 6, 2021 by Rajeev Bagra
A website content writer trained in SEO writes content for websites/online stores while assisting in on-page and off-page search engine optimization (SEO). He or she specializes in writing standard web pages like About Us, Our Services while filling meta tag (meta descriptions, meta keywords) as part of on-page optimization. Also submits your business/website details to directories like Google My Business, Locanto as part of off-page optimization.
There are outsourcing firms in Kolkata that bag in order for writing press releases of business houses located in US, UK, Australia, Canada, and New Zealand by sheer strength of telemarketing. Writers have no idea what the business stands for and expected to write a number of articles and press releases per month based on keywords, contents already published on the owner’s website. The whole writing in such cases becomes hype bringing a bad name to the profession. A quick way to narrow your hunt for a content writer can be through online marketplaces like fiverr.com, freelancer.
The job of website administrators, content writers, SEOs, graphic designers is inseparable at times. As a content writer, it should not be difficult for me to do a small research regarding keywords using a software tool such as SEMrush while publishing my own articles. I can also post relevant images and videos by myself after editing. This is also convenient as control remains with me instead of someone else doing the same for my articles whose views may not match the substance of my articles. Also, it is cost-effective to hire one person to take care of all.
If yours is a brick and mortar shop and you want to launch a website with a description of your business, any freelance content writer with training in website development and SEO should deliver, suffice for tens and thousands of small businesses. It should not be difficult for a content writer to launch a website using WordPress CMS or website builders like the ones by GoDaddy. Your mobile shop now has a website with relevant content that adheres to SEO.
A freelance content writer may not deny a proposal to write blog content for your audit firm which might be better done by a contract to an ex-employee who also writes for financial magazines. For this, instead of hiring services of freelancers from online marketplaces like Fiverr/Freelancer.com, taking the help of a content company like Contently might do justice. Contently with its proprietary software screens writers based on niche/specialization before introducing them to a brand for their writing job.
When it comes to the future of content marketing, content for the sake of content will increasingly become unpopular. Content-heavy websites will be avoided because many of them are by content writers who do not have experience first-hand to opine about what they are writing. Suppose I am asked to write an article about a chemical. Am I in touch with chemistry except for my high school days? I am not the authority in the field. What is still happening (though reduced to an extent because of penalization of websites like Ezine Articles not just by Google search engine but readers as a whole) is there are writers who can write about any subject by doing a small research on World Wide Web, coining the same idea in different words.
Just like there is a consensus among computer programmers to use the existing library of programs while building new applications (why reinvent the wheel?), so can be a consensus to go for already published quality content instead of generating fresh content (there is a difference between fresh content and fresh news). Check this nursery plantation website. In its blog section, how effective it is to post an already written article Lawn Care Tips than trying to come out with a fresh article that may miss points that the veteran writer in gardening highlights. It appears unfair to go for something of lesser value to the audience when it comes to educating your website visitors just for the reason that Google will give higher priority in its search results if I write and publish a unique, fresh article! The objective of Ezine Articles appears novel, trying to stop wastage of time coming out with fresh articles if existing ones serve. But greed to rank publishing the same idea by playing with keywords backfired.
Career strategy for apprentice SEO
In India, business process outsourcing (BPO) is a flourishing business. There are many call centers providing SEO services to offshore clients, mainly from US, UK, Canada, Australia, and New Zealand. In these BPOs as part of internet marketing, there are freshers employed as SEO doing activities like article submission, listing of local business on search engines and directories. These SEO professionals work in association with content writers who provide them with articles, press releases, blogs to be distributed over the web as per instructions by clients and in-house managers.
However, from an individual level, these SEO employees face a crisis. They are too dependent on content writers. Many are not confident to come out with even a small tagline that is accurate in terms of grammar and punctuation. Without a grip on computer programming, they even could not progress in SEO beyond routine activities. It is risky to try specializing in only SEO without a grip on content writing or web development. As a consequence, it is recommended that such SEO employees take their skill to next level by improving English writing and learning the basics of computer programming/web development.