Last Updated on December 20, 2020 by Rajeev Bagra
Coupon popups are a great way to drive sales through your website/online store. At the same time, not using this the right way can be negative. For instance, I am asked to buy a product (on discounted price with a coupon as part of coupon popup campaign) immediately on opening a website that needs tutorial to check if it fits for my usage case. Or to wrong set of audience. For instance if I am already a subscriber with OptinMonster, I do not expect to be delivered a coupon designed for the first time OptinMonster subscribers.
Since OptinMonster is not just a device for generating coupon popups, this internet marketing software tool takes a holistic approach powered by its capabilities including geo targeting, visitors’ activity/inactivity, and exit intent technology.
Geo targeting means you do not want to show offer to a visitor in US that is run only for Indian customers.
OptinMonster can ensure that a coupon popup is shown only to a visitor who clicked on a particular post/page/link.
Exit intent is a proprietary OptinMonster technology that attempts to detect when a visitor is about to leave or exit your website. You can use coupon popups to convince the visitor about to leave in a number of ways including a discount offer.
OptinMonster can be used on all web platforms including WordPress, Joomla, and Drupal (CMS) or shopping platforms including WooCommerce, Shopify, Magento, and BigCommerce.
Creating a Coupon Popup
If not already signed up with OptinMonster, time to Get OptinMonster Now.
1. Create Campaign
2. Select Campaign Type
3. Choose Template
4. Fill campaign name and website(s) to be loaded with proposed coupon code
5. Customizing the design of coupon popup
Once Start Building pressed, taken to drag & drop campaign builder interface with live preview of popup coupon on right and editing tools on left.
The above coupon popup design is without images. The campaign builder is self intuitive. Just see below how easy it is to add images to your coupon popup.
Background color change and other editing can be accessed by either clicking Home icon or Design button.
To change background color, Optin Settings » Optin View Styles. Also other tasks like add an image, change overlay and border color can be done from here.
To edit optin fields and button formatting and actions, click submit button in the live preview. This will show Editing Fields Element menu on the left.
6. Choosing delivery mode of coupon code
Once the visitor press the submit button, you need to decide how the coupon will be delivered to him or her.
Using Success view, coupon code delivered immediately (recommended way).
Also send it by email (integration with your email marketing software needed to deliver automatically). Instead of Success View, you can redirect the visitor to a new page.
7. Click Publish button
By clicking Publish, you complete your work for proposed coupon code on OptinMonster dashboard. Now, you need to connect with the website/online store where the coupon code will load.
8. Connecting with your website/online store
All the earlier steps were performed through your OptinMonster dashboard.
Now for WordPress sites, you need to install OpinMonster plugin. Next, under OptinMonster section of the WordPress dashboard, click Refresh optins. This will show name of your new campaign and if it’s live. You can also use sitewide embed code or campaign specific embed code for your particular popup coupon only.
Refer this guide to learn how to embed your campaigns on any site including WooCommerce, BigCommerce, and Shopify.